Website redesign: when it is needed and when not, and how to do it right?

Sooner or later, the appearance of any website becomes outdated. And then its owner faces a choice - to leave everything as it is or start the redesign process.

What is a site redesign? This is the process of updating its appearance, which is often accompanied by updating the content, architecture of the project, and the introduction of new elements aimed at increasing its effectiveness.

This choice may be simple at first glance, because who would refuse the opportunity to make their site beautiful and modern? In fact, the desire to abandon this idea may appear as soon as the owner of the resource understands how much time it will take and how much it will cost. And if the project is complex and large, then the asking price can be considerable.   Be that as it may, the company website is the face of your business. And an upgrade may be inevitable, so let's take a closer look at how it all works, what benefits you get when a redesign is necessary, and when you can do without it.  

Advantages of site redesign and possible risks

  There are many reasons why you should start a website redesign, but if you try to name a few main ones, then these are the following arguments.  
  1.  Updating the appearance of the site

If even the business owner himself understands that the appearance of the company's website is clearly outdated compared to the competitors, then something needs to be changed. Customers are unlikely to believe that you are a modern and reputable company if your site design looks like hello from the 2000s.   A beautiful and modern site inspires more trust and has a positive effect on sales, brand loyalty, and the perception of the business as a whole.   Website redesign: when it is needed and when it is not, and how to do everything correctly  
  1. . Increase in sales and other performance indicators

The appearance of the site affects many of its indicators. For example, the conversion rate directly affects sales and profit. A site that looks good and works quickly inspires more trust, which means that more people will be ready to place an order on it.   In addition to direct sales, it can also be various micro-conversions or KPIs:     In addition, the quality of the layout (absence of errors) and adaptation of the site for mobile devices, page loading speed - all complex affect the behavioral factors and the ranking of the site in organic search.  
  1.  Compliance with the marketing strategy and business goals
The appearance of the site should not be created separately. It is an integral element of the overall marketing strategy, therefore it must correspond to the goals of the business as such. Even the range of colors is important, and different shades can be used to emphasize certain features of the company.   But when the site is just launched, such things are not always thought about. A redesign may be necessary to bring everything to the right look. This allows you to highlight certain pages against the background of others, correctly place accents, draw the attention of users to the right things, and reduce everything to a single stylistic concept.  
  1.  Error correction and implementation of new features

Changing the design of the site is a great opportunity, along with updating the appearance, to eliminate old problems that have accumulated over all this time. For example, implement SEO audit recommendations, make an adaptive layout for mobile devices, and solve various technical problems. Such "cargo" can be a serious obstacle to effective promotion, and you literally lose money because of it.   The second important point is the implementation of new functions. For example, a calculator for calculating the cost of services, an advanced personal user account, a fundamentally new navigation system, etc. Changing the appearance of the site is a good reason to simultaneously present new opportunities for your potential customers.  

How to redesign the site correctly? The main scenarios for the implementation of such a project

In order to qualitatively solve such a difficult and rather a global task, before proceeding directly to work, you need to perform the following steps:  
  1. Clearly define the goals of the redesign, and what tasks it should solve.
  2. Conduct an audit of the existing site, identify gaps and shortcomings, compile a list of technical and other errors, ways to improve usability, and other factors.
  3. Make a list of necessary resources: budget, the profile of specialists who will need to be involved in the work.
  4. Prepare a road map, which will outline the specific order of work, and determine the approximate terms of completion of the project.
  The redesign process can significantly increase the return of a business website, pay off and provide many benefits. But only under the condition of clarity in goals, and a clear understanding of what and how will be done by all participants in the process.   If we talk about the very scenario of the implementation of such a project, then there are several options:     The latter option involves the use of advanced specialized site builders such as Tilda Publishing and is often the best option for small businesses. You can read more about its main features, pros, and cons in this article on our blog.  

When a site redesign is needed, and when you can do without it

  Businesses consider such a step for various reasons. It can be considered justified in the following cases:     With large-scale changes on the site, it does not matter whether they are of a technical or other nature, a redesign is almost inevitable. Attempts to preserve the old appearance with significant changes "under the hood" usually do not lead to anything good.   But in some cases, redesign is not necessary. Most likely, you can find more effective, faster, and less expensive ways to solve the problem. Despite the fact that the problem itself does not always exist at all. Namely:     Reread these points and think about it, maybe you shouldn't rush, if you have already thought about such a task.  

Let's summarize

  Website redesign is a great opportunity to refresh its appearance and implement new opportunities, to make everything better than it is now. But for this, you need to prepare well, plan the stages of work and draw up a road map, involving experienced specialists in the implementation of the project.   The scope of work and, accordingly, the budget can vary greatly depending on your goals, the complexity of the site itself, and the level of planned changes. But in today's world, constant development and striving for improvement is a necessary conditions for building a successful business.   If you need help, write to us, and we are ready to become your reliable technical partner.  

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